ACME SUMMER + BACK TO SCHOOL
OBJECTIVE: Highlight ACME Brooklyn’s newest prop house acquisitions including a pair of retro roller skates and an assortment of comically oversized desk supplies celebrating the close of summer and the ushering in of the fall season.
BIG IDEA: Engage the ACME Brooklyn Instagram audience with still image and animated .gif assets echoing the colorful spirit of the company. Both scenes play on well-established tropes of American nostalgia, one set inspired by boardwalk roller-disco glamour and the other by adolescent back-to-school imagery.
Members of the ACME team were featured interacting with the props in stop motion vignettes, and played a key collaborative role in the image-making process, staying true to the community-based grassroots origins of the brand.
