ACME DETAILS
OBJECTIVE: Utilize and showcase as many ACME props as possible per frame in a dynamic mini-series of editorial-style still life Instagram grid posts.
BIG IDEA: Some of the most intricate textures in the prop inventory were selected and paired with items that could be used to display their finest details. Macro texture images were first photographed and later composited into the viewing space of magnifying glasses and prop televisions within stylized vignettes.
Hands are pictured in each photo manipulating the props evoking a playful, curious tone of discovery consistent with the brand’s identity. One set was constructed to appear maximalist while the other was made to look minimalist to convey the different sides of the ACME Studio and ACME Props experiences.
